How to Start Digital Marketing in Pakistan: A Complete Guide for Beginners

Have you ever wondered how to start digital marketing in Pakistan? If yes, then you are not alone. Digital marketing is one of the most sought-after and lucrative skills in the world today. It is the process of promoting and selling products or services using online platforms such as websites, social media, email, search engines, and more. Digital marketing is different from traditional marketing because it allows you to reach and interact with your target audience in real-time, measure and optimize your results, and create personalized and engaging experiences for your customers.

Digital marketing is not only important for businesses, but also for individuals who want to build their personal brand, showcase their talents, or earn money online. According to a report by Google and Bain & Company, digital marketing can help businesses in Pakistan grow their revenues by up to 20% and create up to 2 million new jobs by 2025. Moreover, Pakistan has the tenth-largest population of internet users in the world, with over 87.35 million. This means that there is a huge potential and demand for digital marketing services and professionals in Pakistan.

In this article, I will guide you on how to start digital marketing in Pakistan, whether you are a beginner or an expert. I am going to cover the following topics:

• Why to Start Digital Marketing
• Scope of Digital Marketing in Pakistan
• Digital Marketing for Beginners
• List of Digital Services
• Digital Marketing Jobs without Degree
• Salary of Digital Marketing in Pakistan

By the end of this article, you will have a clear understanding of what digital marketing is, why it is important, how to start learning and practicing it, and how to make money from it. So, let’s get started!

Why to Start Digital Marketing

Digital marketing is not just a skill, but a necessity in the modern world. There are many reasons why you should start digital marketing, whether you are a business owner, a freelancer, a student, or a professional. Here are some of the benefits of digital marketing:

Reach a wider and more targeted audience: Digital marketing allows you to reach millions of people online who are interested in your products or services. You can use various online platforms and channels to target your audience based on their location, demographics, interests, behavior, and more. This way, you can increase your brand awareness, generate more leads, and convert more customers.

Save time and money: Digital marketing is more cost-effective and efficient than traditional marketing. You do not need to spend a lot of money on printing, broadcasting, or distributing your marketing materials. You can also track and measure your marketing performance in real-time and optimize your campaigns accordingly. This way, you can save time and money and get a higher return on investment (ROI).

Build trust and loyalty: Digital marketing enables you to communicate and interact with your audience in a more personal and engaging way. You can use social media, email, blogs, videos, and other content to educate, entertain, and inspire your audience. You can also provide feedback, support, and solutions to their problems and queries. This way, you can build trust and loyalty with your audience and turn them into loyal fans and advocates of your brand.

Learn new skills and tools: Digital marketing is a dynamic and evolving field that requires constant learning and updating. You can learn new skills and tools that can help you improve your marketing performance and creativity. You can also use these skills and tools to create your own online presence, portfolio, or business. You can also showcase your talents and expertise to potential employers or clients.

Scope of Digital Marketing in Pakistan

You might be wondering what is the scope of digital marketing in Pakistan and whether it is a good career choice for you. The answer is yes, digital marketing has a huge scope and potential in Pakistan, both in the present and in the future. Here are some of the reasons why you should consider digital marketing as a career option in Pakistan:

Growing Internet penetration and usage: Pakistan has the second-largest population of Internet users in South Asia, with over 100 million people online. The internet penetration and usage in Pakistan are expected to grow further with the availability of cheaper and faster internet services, smartphones, and digital devices. This means that more people are accessing and consuming online content, products, and services, creating a huge market and demand for digital marketing.

Increasing online businesses and e-commerce: Pakistan has a vibrant and diverse online business and e-commerce sector, which includes platforms such as Daraz, Foodpanda, Careem, Bykea, and more. According to a report by the State Bank of Pakistan (SBP), the e-commerce transactions in Pakistan reached Rs. 96.4 billion in 2022, which is a 66% increase from 2021. The e-commerce sector in Pakistan is expected to grow further with the support of the government, the private sector, and consumers. This means that more businesses are selling and delivering their products and services online, creating a huge need and opportunity for digital marketing.

Rising digital literacy and awareness: Pakistan has a young and educated population, with about 64% of the population under the age of 30. According to the Pakistan Bureau of Statistics (PBS), the literacy rate in Pakistan was 60.7% in 2021, which is an improvement from 58% in 2017. Digital literacy and awareness in Pakistan is also increasing with the availability of online education, training, and information. This means that more people are learning and using digital skills and tools, creating a huge pool and supply of digital marketing talent.

As you can see, digital marketing is a booming and promising field in Pakistan that offers many benefits and opportunities for you. Whether you want to start your own online business, work as a freelancer, or join a company, digital marketing can help you achieve your goals and dreams.

Digital Marketing for Beginners in Pakistan

If you are new to digital marketing and want to learn the basics and start practicing it, you are in the right place. In this section, we will provide you with a step-by-step guide on how to start digital marketing in Pakistan as a beginner. Here are the steps you need to follow:

Step 1: Learn the fundamentals of digital marketing: Before you dive into the practical aspects of digital marketing, you need to understand the theoretical concepts and principles that underlie it. You need to learn what digital marketing is, how it works, what are the different types of digital marketing, what are the goals and objectives of digital marketing, and what are the key terms and metrics used in digital marketing. You can learn the fundamentals of digital marketing from various online sources, such as blogs, podcasts, videos, ebooks, and more. Some of the best online resources for learning digital marketing are:

• HubSpot Academy: HubSpot Academy is a free online learning platform that offers courses, certifications, and resources on various topics related to digital marketing, such as inbound marketing, content marketing, social media marketing, email marketing, SEO, and more. You can learn from experts, take quizzes, and earn badges and certificates that you can showcase on your resume and LinkedIn profile.

• Google Digital Garage: Google Digital Garage is a free online learning platform that offers courses, certifications, and resources on various topics related to digital marketing, such as digital marketing fundamentals, online presence, search engine marketing, social media marketing, video marketing, analytics, and more. You can learn from Google experts, take assessments, and earn certificates that you can display on your resume and LinkedIn profile.

• DigiSkills: DigiSkills is a free online learning platform that offers courses, certifications, and resources on various topics related to digital marketing, such as digital marketing strategy, content writing, social media marketing, email marketing, SEO, and more. You can learn from experienced trainers, watch videos, and earn e-certificates that you can share on your resume and LinkedIn profile.

Step 2: Choose your niche and target audience: After you learn the fundamentals of digital marketing, you need to choose your niche and target audience. Your niche is the specific area or topic that you want to focus on and specialize in. Your target audience is the group of people who are interested in your niche and who you want to reach and serve with your digital marketing efforts. You need to choose your niche and target audience based on your passion, skills, knowledge, and market demand. You can use tools such as Google Trends, Keyword Planner, Facebook Audience Network, and SimilarWeb to research and analyze your niche and target audience.

Step 3: Create your online presence and portfolio: After you choose your niche and target audience, you need to create your online presence and portfolio. Your online presence is the way you appear and communicate online. Your portfolio is the collection of your work and achievements that showcase your skills and expertise. You need to create your online presence and portfolio to establish your credibility, authority, and reputation in your niche and to attract and engage your target audience. You can create your online presence and portfolio by using various online platforms and tools, such as:

• Website: A website is a digital platform that represents your brand, business, or personal identity online. You can create your website by using tools such as WordPress, Wix, Squarespace, and more. You can use your website to display your portfolio, offer your services, sell your products, generate leads, and more.

• Blog: A blog is a digital platform that allows you to publish and share your content online. You can create your blog by using tools such as WordPress, Medium, Blogger, and more. You can use your blog to educate, entertain, and inspire your audience, showcase your expertise, build your authority, and more.

• Social Media: Social media is a digital platform that allows you to connect and interact with your audience online. You can create your social media profiles by using platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and more. You can use your social media profiles to promote your content, engage your audience, build your community, and more.

Digital Marketing Services

Digital marketing is not a single skill, but a combination of various skills and services that you can offer or use to achieve your goals. There are many types of digital marketing services that you can choose from, depending on your niche, target audience, and objectives. Here are some of the most common and popular digital marketing services that you should know:

Search Engine Optimization (SEO): SEO is the process of improving the quality and quantity of traffic to your website or online platform from search engines such as Google or Bing. You can use SEO to rank your website or online platform higher on the search engine results pages (SERPs) for the keywords or phrases that your target audience is searching for. You can use tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, and more to perform SEO tasks such as keyword research, technical SEO, on-page SEO, off-page SEO, and more.

Content Marketing: Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain your target audience and drive them to take a desired action. You can use content marketing to educate, entertain, and inspire your audience, showcase your expertise, build your authority, and more. You can use tools such as WordPress, Grammarly, Canva, BuzzSumo, and more to create and share content such as blogs, ebooks, infographics, videos, podcasts, and more.

Social Media Marketing (SMM): SMM is the process of using social media platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and more to connect and interact with your target audience and promote your brand, products, or services. You can use SMM to increase your brand awareness, generate more leads, convert more customers, build your community, and more. You can use tools such as Hootsuite, Buffer, Sprout Social, SocialBee, and more to manage and optimize your social media presence and campaigns.

Email Marketing: Email marketing is the process of using email to communicate and engage with your target audience and deliver your marketing messages and offers. You can use email marketing to nurture your leads, increase your sales, retain your customers, and more. You can use tools such as Mailchimp, ConvertKit, AWeber, Sendinblue, and more to create and send email newsletters, campaigns, and automation.

Search Engine Marketing (SEM): SEM is the process of using paid advertising to increase the visibility and traffic of your website or online platform on search engines such as Google or Bing. You can use SEM to reach your target audience who are searching for your products or services, drive more conversions, and more. You can use tools such as Google Ads, Bing Ads, WordStream, SpyFu, and more to create and manage your search ads, display ads, video ads, and more.

Pay-Per-Click (PPC): PPC is a type of SEM that involves paying a fee each time someone clicks on your ad. You can use PPC to generate more traffic, leads, and sales for your website or online platform, and only pay for the results you get. You can use tools such as Google Ads, Bing Ads, Facebook Ads, Instagram Ads, Twitter Ads, and more to create and run your PPC campaigns.

Social Media Advertising: Social media advertising is a type of PPC that involves using social media platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and more to display your ads to your target audience. You can use social media advertising to reach your audience who are active on social media, increase your brand awareness, generate more leads, convert more customers, and more. You can use tools such as Facebook Ads Manager, Instagram Ads Manager, Twitter Ads Manager, LinkedIn Ads Manager, YouTube Ads Manager, and more to create and manage your social media ads.

Digital Marketing Jobs without Degree

You might think that you need a formal degree or certification to get a job in digital marketing, but that is not true. Digital marketing is a skill-based and not a degree-based profession. This means that your skills, experience, and portfolio matter more than your academic qualifications. You can get a job in digital marketing without a degree if you can prove your abilities and value to your potential employers or clients.

There are many digital marketing jobs that do not require a formal degree, such as:

Digital Marketing Specialist: A digital marketing specialist is someone who plans, executes and manages digital marketing campaigns and strategies for a brand, business, or organization. A digital marketing specialist can work across various digital marketing channels and platforms, such as SEO, content marketing, social media marketing, email marketing, SEM, PPC, and more. A digital marketing specialist can work as an employee, a freelancer, or a consultant, depending on their preference and availability.

Content Writer: A content writer is someone who creates and produces content for various online platforms and purposes, such as blogs, websites, social media, ebooks, newsletters, and more. A content writer can write about various topics and niches, depending on their interest and expertise. A content writer can work as an employee, a freelancer, or a contractor, depending on their preference and availability.

Social Media Manager: A social media manager is someone who manages and optimizes the social media presence and performance of a brand, business, or organization. A social media manager can work across various social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and more. A social media manager can work as an employee, a freelancer, or a consultant, depending on their preference and availability.

SEO Specialist: An SEO specialist is someone who improves the quality and quantity of traffic to a website or online platform from search engines such as Google or Bing. An SEO specialist can work on various aspects of SEO, such as keyword research, technical SEO, on-page SEO, off-page SEO, and more. An SEO specialist can work as an employee, a freelancer, or a consultant, depending on their preference and availability.

PPC Specialist: A PPC specialist is someone who creates and manages paid advertising campaigns on search engines or social media platforms, such as Google Ads, Bing Ads, Facebook Ads, Instagram Ads, Twitter Ads, and more. A PPC specialist can work on various aspects of PPC, such as keyword research, ad copywriting, landing page optimization, bid management, and more. A PPC specialist can work as an employee, a freelancer, or a consultant, depending on their preference and availability.

If you want to find and apply for digital marketing jobs without a degree, you can use various online platforms and tools, such as:

• LinkedIn: LinkedIn is a professional networking platform that allows you to create and showcase your profile, connect and interact with other professionals, and find and apply for jobs in various fields and industries, including digital marketing. You can use LinkedIn to search for digital marketing jobs that match your skills, experience, and preferences, and apply for them directly or through referrals.
• Rozee.pk: Rozee.pk is a leading online job portal in Pakistan that allows you to create and upload your resume, browse, and apply for jobs in various fields and industries, including digital marketing. You can use Rozee.pk to search for digital marketing jobs that match your skills, experience, and preferences, and apply for them directly or through email.
• Upwork: Upwork is a leading online freelancing platform that allows you to create and showcase your profile, browse, and bid for projects in various fields and industries, including digital marketing. You can use Upwork to search for digital marketing projects that match your skills, experience, and preferences, and apply for them directly or through proposals.

Salary of Digital Marketing in Pakistan

One of the most common questions that you might have as a digital marketer is how much you can earn in Pakistan. The answer is not simple, as the salary of digital marketing professionals depends on various factors, such as their skills, experience, education, location, industry, and company. However, we can get some insights from the data available online.

According to Glassdoor, the estimated total pay for a digital marketer is PKR 152,500 per month in the Pakistan area, with an average salary of PKR 40,000 per month¹. These numbers represent the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and is based on salaries collected from our users. The estimated additional pay is PKR 112,500 per month. Additional pay could include cash bonuses, commissions, tips, and profit sharing.

According to PayScale, the average salary for a digital marketer in Pakistan is PKR 695,000 per year, which is about PKR 57,917 per month. This number is based on a free salary comparison based on job title, skills, experience, and education. The salary range for a digital marketer in Pakistan is from PKR 49,000 to PKR 2,000,000 per year, depending on the job title, skills, and experience.

According to Indeed, the average salary for a digital marketer in Pakistan is PKR 43,781 per month. This number is based on 1.9k salaries reported, updated on 7 November 2023. The salary range for a digital marketer in Pakistan is from PKR 15,000 to PKR 150,000 per month, depending on the employer, location, and experience.

As you can see, the salary of digital marketing professionals in Pakistan varies widely, depending on various factors. However, you can increase your earning potential by improving your skills, gaining more experience, building your portfolio, and finding more opportunities.

Digital marketing is not only a skill, but also a source of income for many people in Pakistan. You can earn money from digital marketing in various ways, such as:

Working as an employee: You can work as an employee for a company or organization that needs digital marketing services. You can apply for digital marketing jobs that match your skills, experience, and preferences, and get a fixed salary and benefits from your employer.

Working as a freelancer: You can work as a freelancer for various clients who need digital marketing services. You can bid for digital marketing projects that match your skills, experience, and preferences, and get paid per project or per hour from your clients.

Working as a consultant: You can work as a consultant for various businesses or individuals who need digital marketing advice or guidance. You can offer your digital marketing expertise and knowledge, and get paid per consultation or per contract from your clients.

Working as an entrepreneur: You can work as an entrepreneur and start your own online business or platform that uses digital marketing to sell your products or services. You can create and manage your own digital marketing campaigns and strategies, and get paid from your customers or subscribers.

Read Also: How to Become Rich in Pakistan? ( Real Methods )

FAQs.

Conclusion

Digital marketing is a skill that can help you achieve your personal and professional goals in the digital age. It can help you reach and serve your target audience, grow your brand or business, and earn money online. In this article, I have shown you how to start digital marketing in Pakistan, whether you are a beginner or an expert. I have covered the following topics:

• Why to Start Digital Marketing
• Scope of Digital Marketing in Pakistan
• Digital Marketing for Beginners
• List of Digital Services
• Digital Marketing Jobs without Degree
• Salary of Digital Marketing in Pakistan

I hope that this article has inspired you to start or continue your digital marketing journey in Pakistan. If you have any questions, comments, or feedback, please feel free to share them with us. We would love to hear from you and help you with your digital marketing journey. Thank you for reading and happy digital marketing!